About Raymond Muñoz
Built from the buying side. Designed for brands ready to grow smarter.
Natural Rooted Strategies was created to give emerging CPG brands access to category management, retail strategy, data analysis, and buyer-facing support without needing to hire a full internal team. I work alongside founders and sales leads to translate scattered data, buyer feedback, and category opportunity into clear, retailer-ready plans.
What I bring
Real category management experience, applied to your retail problem.
Category management
Real responsibility for category performance, not just outside opinions about it.
Supplier and retailer partnerships
Hands-on with the conversations and trade-offs that move assortment and promo decisions.
Promotional strategy
Pre and post analysis, lift evaluation, and promo calendars built to earn ROI, not just space.
Assortment planning
Item rationalization, new item logic, and reset preparation grounded in category reality.
Data analysis
SPINS, NIQ, retailer-direct, and internal sales data — turned into buyer-facing recommendations.
Natural and better-for-you grocery fluency
I work in this category every day. The language, the timelines, and the buyer logic are second nature.
It is about showing up with the right narrative and proof. In natural, success does not come from noise. It is won with rooted insights transformed into winning strategies buyers cannot ignore.
— Raymond Muñoz