Emerging better-for-you snack brand
Challenge
Underperforming in a key region heading into a category reset window. Limited internal category management capacity to make the case for retention.
Approach
Pulled SPINS and retailer-direct data, identified a velocity narrative that the brand had not been telling, and built a reset-prep deck framing the story for the buyer.
Outcome
Retained shelf space in the reset and gained an additional facing in two markets.
Retailers involved
