Natural Rooted Strategies

Services

Category management support for brands that need more than a sales pitch.

From buyer decks and syndicated data analysis to promo planning and reset preparation, Natural Rooted Strategies helps brands build stronger retail strategies with practical, buyer-facing support.

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The six core services

Each engagement scopes to your brand stage and retailer reality.

Buyer & Retail Strategy

Retailer-specific strategy that prepares brands for buyer meetings, category reviews, and resets.

What it includes

  • Retailer-specific positioning and category logic.
  • Pre-meeting strategy, mock buyer meetings, and pitch refinement.
  • Competitive set analysis and assortment recommendations.
  • Pricing and promo strategy by retailer.

Best for

Brands with a buyer meeting on the calendar and a need to show up sharper than they otherwise would.

Outcome

A buyer story that lands.

Category Data Analysis

Translate SPINS, NIQ, and retailer data into clear recommendations and a buyer-ready story.

What it includes

  • SPINS, NIQ, and retailer-direct data interpretation.
  • Velocity, leakage, distribution void, and competitive trend analysis.
  • Promo and pricing performance read-outs.
  • A clear, buyer-facing recommendation that ties the data to action.

Best for

Brands with syndicated data access but no internal category management capacity to interpret it.

Outcome

Data stops being noise and starts driving retail moves.

Buyer Decks & Sales Stories

Build or rebuild buyer-facing decks, one-pagers, and new item submissions that hold up in real meetings.

What it includes

  • Buyer-facing deck builds from scratch, or rebuilds of existing decks.
  • One-pagers, new item submissions, sell sheets.
  • Category review presentations.
  • Story arc, data visualization, and slide-level coaching.

Best for

Brands with a meeting opportunity but a deck that is not pulling its weight.

Outcome

A deck that earns the second meeting.

Reset & Line Review Preparation

Prepare brands for retailer review timelines, assortment changes, and item rationalization risk.

What it includes

  • Retailer-specific timing and category review calendar planning.
  • Assortment recommendations (SKUs to keep, drop, add).
  • Item rationalization risk assessment.
  • Reset narrative and story arc development.

Best for

Brands going into a known reset window with a clear performance story to tell.

Outcome

Walk in ready, not reactive.

Promo Planning & ROI Support

Promo calendars, pre and post analysis, lift evaluation, and ROI thinking.

What it includes

  • Annual or quarterly promo calendars by retailer.
  • Lift analysis, pre/during/post evaluation.
  • ROI modeling and trade spend review.
  • Recommendations to cut, keep, or scale specific promotions.

Best for

Brands spending on promo and not sure what is actually working.

Outcome

Promo spend that earns its keep on shelf.

Ongoing Category Management Support

Retainer-style advisory: ongoing reporting, retailer tracking, and strategy planning.

What it includes

  • Monthly reporting on retailer performance.
  • Buyer-meeting prep on a rolling basis.
  • Reset and category review readiness throughout the year.
  • Strategic planning sessions tied to retailer calendars.

Best for

Brands that need a category-led perspective embedded in their team without hiring a full-time category manager.

Outcome

Category-led growth, without the full-time hire.

Engagement types

Three ways to work together.

Hourly Advisory

Strategy calls, mock buyer meetings, deck reviews, retailer questions, data interpretation.

Starting at

$250 / hour

Most chosen

Project Support

Buyer decks, new item submissions, category reviews, reset prep, promo analysis.

Starting at

Custom scope

Monthly Retainer

Ongoing reporting, retailer tracking, category review support, strategic planning.

Starting at

Tiered, scoped to fit

Not sure which engagement fits?

Book a strategy call and we will scope the right support for your brand.

Book a Strategy Call